LARAEC Faculty, Counselor, and Staff Resources
What can we help you with?
Adult Education Engagement and Marketing
A Case for Adult Education
Provided by KET Education
LARAEC Marketing Series
In the Fall of 2022, LARAEC put together a marketing series to assist schools with their outreach efforts.
Developing Highly Effective Marketing Messages for Targeted Recruitment Video & Handouts
Leveraging Social media to Increase Enrollment and Engagement Video & Handouts
Engagement with Social Media
Looking for strategies on how to best use social media to boost engagement and enrollment? Research shows that students who are connected with their school community are more likely to persist.
Lunch with LARAEC session on Social Media to Engage and Retain Adult Students hosted by LA City College
Websites that Work
Based on our LARAEC student survey, we know that word-of-mouth and school websites are the top two ways potential students find our programs. Having a website that is clear, easy to navigate, and easy to use is essential to our business. As you evaluate you own school website, consider these tips from experts.
Marketing to Adult Students
Here are a few great articles for school leadership teams to discuss:
Ten Tips for Marketing to Adult Students: Reaching the New Normal Author: Tommy Perkins
5 Ways to Reach Adult Learners and Promote Continuing Education Programs Author: Laura Rives
From Outreach to Enrollment: Strategies to Engage Adults in Education
An Education Issue Brief from Mathematica outlines specific strategies for turning potential students into actual students. Strategies include: Tailored messaging, tech-based tools, and high-touch helpers (Gobal, Hong, & Severn, 2021). Check out the full report for specifics.
