Beyond Flyers and Bus Ads: Content Creation as a New Model for Marketing

This week’s research short is a must read for anyone interested in increasing enrollment. Caylor Solutions created an ebook titled 25 Ideas for Great Admissions Content. Although this article is aimed at colleges and universities, there is so much to be gained for any organization. The strategies outlined move our thinking away from billboards, traditional […]

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Re-Engaging Students Who Have Stopped Out

Recruiting and Retaining Adult Learners journal published an article about re-engaging students who have stopped out. This article follows the launch a campaign to identify stopped out students in their database that met specific progress criteria. They identified a large pool of students that were close to completing a selected program but had stopped attending. […]

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Marketing on a Budget

In the spring of 2022, LARAEC surveyed over 6000 member-district students. 25% of them indicated that they learned about their class or program through the school website or social media. This means that about one out of every four students that walks into your classroom, counseling office, or registration office is probably there as a […]

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Do You Have 9.6 Minutes to Give to Yourself?

Entrepreneur Magazine published a great little article on how micro-habits can create macro-change. Transforming ourselves or our organizations is often hard and we may get lots of push back. This article talks about the power of starting small. One practice is to take 9.6 minutes out of your day and dedicate that time to a […]

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